Facebook Ads Profitability

Max CPS & Min ROAS
Calculator

// Enter your product details → get real ad spend limits after returns

// Product details
৳
৳
৳
delivery, packaging, etc.
%
% of orders returned or cancelled
%
For every 100 orders, 15 return. Effective revenue/order: ৳1,020 — Return loss absorbed: −৳180 per order.
!
Your costs exceed the selling price. Review your pricing.
Max Cost Per Sale
৳320
Ceiling ad spend per conversion after returns
Minimum ROAS
3.75x
Every ৳1 of ad spend must return at least this
Effective revenue
৳1,020
Return loss/order
−৳180
Net margin (no ads)
36.7%
Target profit
৳120
// Profit breakdown per order placed (incl. returns)
Selling price ৳1,200
− Return / cancel loss 15% −৳180
= Effective revenue per order ৳1,020
− Product cost (COGS) ৳500
− Other costs ৳80
− Max ad spend (CPS) ৳320
= Target profit ৳120
Return loss
COGS
Other costs
Max ad spend
Profit